How To Remove Bat Tape

Myths and Realities of Social Media

On Wednesday 6 April, under the XIII Congress of Communication / Redvolución in Mayab Anahuac University, Sergio Villalobos [ Regional Group Director of Ogilvy Mexico ] gave a lecture, "Myths and Realities of Social Media" , which have taken up the points. Note:

SOCIAL MEDIA IS THIS

· The 50% of Internet users check your Face Book before your e-mail

· In Mexico, connect to the Internet is cheaper than cheaper coffee from Starbucks ($ 12 vs. $ 23 )

· The Social Media is like teenage sex : Everyone will want to enter, but when I know realize that is very different from what thought

· Why should I care?

- For 2 / 3 parts of the world population global site visit

- Because 9 out of 10 people rely more on personal recommendation that so marks tell

- Because time spent on social networks grows 3 times faster than Internet access

"Because your customer / prospect / consumer NO LONGER THE SAME

- And because we love being connected

· The 2 nd largest search engine of Mexico is You Tube, and there are 21.9 million Mexican online in social networks

· In Advertising Digital, 100 people receiving a message, only 10% is reported. It is, then, to find that 10%

· IS YOUR BRAND AMBASSADORS

· What you learn in Face Book:

- Having an audience is a privilege not a right

- Mix content (texts, pictures, advice on products / services, promotions)

- The contests will not give you new visitors, only people who take advantage

- Ask yourself why people sought me?

- Be transparent

- Look at the words you're using

- You is not marketing, is communication

- Help if you can

- always appreciated people

- always gives credit to whoever deserves

- Do not be conceited . The keyword is humility

- Use good spelling and grammar

- Do not let the conversation to cool ( Join )